Uncapped potential / Become your best

/ About me.

Treven and Lindsay in Paris Jack Treven asleep in the hospital holding newborn Jack Treven and Lindsay on the cliffs

/ Where I started.

Treven knocking doors with a tablet under his arm Treven knocking doors selling fiber internet

/ What it built.

The Toro team in Toro shirts The Toro team cheering on a ship deck Treven and Lindsay in front of their Orem house A modern house at dusk Seven of the team in safety vests

/ How do I pass this on?

Rich Dad Poor Dad by Robert Kiyosaki The Go-Giver by Bob Burg and John David Mann Halftime by Bob Buford Man's Search for Meaning by Viktor Frankl
/ My next goal

Help at least10 peoplebecome fullyfinancially free.

/ What financially free means
$250,000a year in passive income

Enough that work is a choice.

/ So how do we get there?

Toro Pest

How youget paid.

A share of the margin on every account you sell, every month they stay.

/ One account, $125 to start and $75 a month
69payments over ten years
The 12 you are paid on todayThe 57 you are not

You sold all 69. Somebody else keeps 57.

Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ Everyone else pays you once.
Day 1You close itNothing is owed yet.
Weeks 1 to 8Two servicesNothing until both are paid for.
Month 9 to 15Back end clearsMost of a year later.
Year 2It stopsThe customer keeps paying. You do not.

About 1 in 5 accounts never reaches the back end.

/ How a typical pay scale works.

Sold at $125 to start and $75 a month, about 98 customers still on the route at year end. Every company pays on what is active, on a ladder like this one:

$100,000 at 25% is $25,000.

/ Two example pay scales.

A share of active December 31 revenue, paid once. Unnamed, in range, not the top of the market.

EXAMPLE ROOKIE

EXAMPLE VETERAN

/ $25,000. Then nothing.

$100,000 active on December 31, paid one time.

On a typical rookie ladder: 20% at $0, 25% at $100,000, 31% at $150,000, 42% at $250,000.

So why are you buildingsomeone else's residual?

You knock it. You close it. They collect on it for years.

/ A share of the margin.

That same customer, paying $75 a month:

$25
$50
The redline
what the service costs
The margin
your share comes out of here

Every month that customer stays on the route, you are paid again.

/ Paid the next day.

You sell a $125 initial and $75 a month:

Initial Bonus$75Everything above the $50 initial redline.
+
Residual Advance$50Up front, repaid from your residual.
=
In your account$125The day after the first service is paid.

Then $14.00 a month once the $50 advance is repaid, about month 4.

/ It goes up, never down.

Your share of the margin, set by what is active on December 31:

The accounts you sell this year keep this year's rate.

Your first year runs 2 points under each rung, below $300,000. Set by what is active on December 31.

/ The rookie scale.

Your first calendar year, by what is active on December 31.

Ten years, all in: the next-day money plus every residual check on that one year's accounts. Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ The veteran scale.

Every year after your first, by what is active on December 31.

Ten years, all in: the next-day money plus every residual check on that one year's accounts. Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ One account, three ways.

One $1,025 account, same door, same customer.

A rookie ladder$25625% of the first year.
Paid one time.
Example veteran$35935% of the first year.
Paid one time.
At Toro$1,042$75 up front, then
$14.00 a month, 69 times.

Nearly 3x the veteran scale. 4x the rookie ladder.

Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ One summer. Ten years.

$100,000 active on December 31, in your first year. What it pays you:

$99,594 from that one summer. Not $25,000, once.

Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ The cancels come first.

Their scale locks on what is active December 31. So does ours.

SummerYou sellEvery account starts here.
The first monthsCancels landA customer who cancels does it early.
December 31Both scales lockThe same accounts set your rate.
After thatThe differenceTheir check is written once. Ours keeps coming.

Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ Watch year four.

$100,000 active a year for three years, then you stop selling.

An example veteran scaleToro

Straight talk: a veteran scale pays more for three years. From year four on, nobody catches you: $185,215 in years four to ten.

Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ The same check from savings.

To draw that same check from savings at the 4% rule, you would need:

The 4% rule: a retiree can draw 4% of savings a year and expect it to last. Savings at 4% keep paying; a residual fades as customers leave, which is why the other slides use 85%. You needed $0 saved to start this one.

Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ Cash out any day, at 2x.

Toro buys your residual for twice the residual it paid you in the last 12 months.

25%30 DAYS
25%60 DAYS
25%90 DAYS
25%12 MONTHSshrinks only past 3 in 10 cancels

A standing price, written into your agreement. It can go up, never down.

You will probably never use it. Holding pays more after about two and a half years. It is there so you are never stuck.

/ Four things never change.
Your Initial BonusNever clawed back. Not at 30 days, not at 90.
Your redlineStamped on the account the day you sell it.
Your rateThe year you sold it sets it, for as long as it stays.
Your residualIt pays whether you knock this year or not.
/ Bring people: $1,000 a rep.

Paid in cash as they produce, never on a signature:

$100Their first serviced sale
$400$10,000 serviced
$500$25,000 serviced

Separate from leader pay. Recruit a rep and lead them, you earn both.

A cancel before the first service never counts.

Build a residualwith your name on it.

Same doors. Same pitch. 69 payments instead of twelve.

Toro Pest
Toro Pest

For leaders

The leader ladder, the rookie bonus, and how it stacks.

/ The leader ladder.

Your share of the margin on what your team sells, set on December 31.

Team sales onlyThe accounts you sell yourself never count here.
Starts at $300,000 of team activeSet on December 31. Below that: the recruiter bonus and your rep rate.
Leaders under you are paid firstYou earn the difference between your rung and theirs.
Locked by yearThat year's team accounts keep that year's rate, even after you stop leading.
/ The ladder in dollars.

One year of team accounts at your full rung, with no leader under you.

Residual only: a leader has no bonus on a team sale. Assumes 85% of accounts renew each year after the December 31 lock, never below 30%. Toro Pest has no retention history yet.

/ The rookie bonus.

2 points on every first-year rep under $300,000, paid to their closest leader, whatever that leader's rung.

$98a month, from one first-year rep at $100,000 active.

2% x $50 of margin x 98 accounts, every month those customers stay.

It is the rep's first-year discount, so it costs nothing extra.

/ Recruit and lead.

You earn both. One team of three first-year reps, $100,000 active each:

Recruiter bonus, three repsOnce, as each of them hits the milestones.$3,000
Leader ladder, 2% at $300,000Team active on December 31.$293 a month
Rookie bonus, 2 points x 3You are their closest leader.$293 a month
Every month after that$585 a month

Plus your rep rate on everything you sell yourself.

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